Due to technological advances, the marketing space is changing rapidly. In fact, statistics show that marketing has changed a lot in the past two years. If you look at the list of fortune 500 companies right now and compare with the list published 2 years ago, you’ll discover that over half of the companies have disappeared from the list. This is either due to mergers, acquisitions or bankruptcies. The pace of this paradigm shift is increasing by the day. Some of the disruptive marketing trends contributing to these mergers, acquisitions, and bankruptcies include:
- Mobile devices proliferation rapidly changing the entrepreneurship landscape
According to statistics, mobile phone users are projected to hit 4.7 billion in 2017. This underscores the fact that mobile devices (Smartphones, tablets, laptops) dictate and will continue to dictate the marketing trends of today and the future. This is more evident by Google’s decision to shift its algorithm from desktop to mobile.
- Shifting content dynamics is impacting the rate of building businesses
Some years back, numerous articles documented how content will be the new currency in the near future. Those predictions came to pass. Today, content rules the world as people are increasingly searching out for information on health, entertainment, technology, and motivation. However, content is rapidly shifting front text-oriented to visual-oriented (audio, video, images). This is a typical example of how disruptive marketing is impacting how people engage with content.
- Social media becoming a greater part of entrepreneurship, beating the original internet
Social platforms like Facebook, Twitter, Pinterest, Instagram, and LinkedIn are growing at breakneck speeds. Why? Because they offer ecosystems where people can engage based on unique commonalities. Soon everyone will be heading to these platforms to find and engage in things they interest them.
- User-Generated Content (UGC) is quickly gaining momentum in the entrepreneurship landscape
User-generated content is any form of content (blogs, forum discussion posts, digital images, audio files, and videos) created by customers or end-users of an online system. UGC is made available to other customers to use as reference to buy products and services. Consumers, these days, do not trust company product descriptions. They prefer UGC to make informed buying decisions. This means user-generated content will a big thing moving forward.
- Success tracking metrics will be top notch and accurate in gauging success of business branding efforts
In the modern day, most businesses gauge their marketing success based on likes, shares, impressions and engagement degrees. Companies are burning the midnight oil trying to develop sophisticated techniques to mine accurate data. This means that in the near future, powerful analytical tools will emerge that mine and present accurate data to determine business success.
— Famous Short Quotes (@famshortquotes) 9 de junio de 2017