Creating a successful employer branding strategy is of a great importance! Here are 4 mistakes you need to avoid when creating your branding strategy!
A powerful branding strategy will successfully connect user needs and preferences with emotions and move your business one step ahead of the competition. By combining a popular brand and a stellar reputation you will be able to drive more sales and attract the attention of new potential customers.
Google has one of the best employer branding strategies in the world. They use indoor slides, free food and smoothies and no pressure when working. There are many businesses and firms that try to copy the Google-effect but it seems that only Google can do this in an original way. The point is that it is very important to create a successful employer branding strategy. It is something that can move your business to the next level.
Creating a bad employer branding strategy can destroy your reputation and you could lose your business. Here are a few mistakes that every business owner should avoid when developing an employer branding strategy:
- The Quick Fixer – You take a quick view of your current employer branding strategy and you think that with a few changes you can make your strategy better. This is not how successful entrepreneurs operate. You cannot just solve the puzzle in a few minutes. You need to think about the new strategy, analyze the market, check the competitors, try to understand the customers’ needs, and etc. Remember, there should be a strong message behind every branding strategy,
- The Fly-By Brander – One branding strategy must we well planned. Make sure that you have a concise and clear plan that sets out your marketing goals and realistic, tangible, and measurable ways that will help you to achieve them.
- The Half-Brand – You need to keep in mind that doing the job halfway will give you half the results you want. You need to take your strategy seriously, work hard, and invest the necessary resources so you can expect real results.
- The Spam Brander – There are people who see the branding strategy as a marketing exercise which is wrong – trying to get your brand name into the market as much as possible. You need to focus on quality, instead of quantity!
Avoid these common mistakes and develop a solid branding strategy!
— Dan Harley (@MojaveDan) 19 de junio de 2017